Theatrical Trailer -
Examples -
1. Sunshine On Leith - https://www.youtube.com/watch?v=NRc5mtwjwvU
Genre: Musical
The trailer for the film Sunshine On Leith uses a lot of long and establishing shots , to show the varies different locations used in the film, such as the first shot showing the boys fighting out in a foreign country in tanks. Throughout out the trailer it is bought back to long shots of the setting, showing how this trailer conforms to the conventions of a theatrical trailer, as it shows the audience that this is a key aspect in the film. Overall as the trailer progresses it continuous to tell the audience parts of a story, which is all footage taken from the film including scenes which show normal dialogue and scenes that demonstrate that it is a musical. The trailer also includes voice over of dialogue taken from the film as well as songs used from the film. This overall gives the audience more of an idea what the film is about and the genre, without revealing the whole plot of the film.
2. 17 Again - https://www.youtube.com/watch?v=UQK5Hh0L1Sg
Genre: Romantic Comedy
The film '17 Again' released in 2009 is a good example of a theatrical trailer , as it conforms to many of the conventions. Firstly it is just under two and half minutes long and in this time there is a clear demonstration of narrative , with hints to the plot line, whilst introducing many of the main characters and using voice over to explain what is happening in the film. The sound use in this trailer is both diegetic and non-diegetic, as it includes scenes with dialogue and music over the top, as well as including enhanced non-diegetic sound effects to further engage the audience. By doing this there is a clear demonstration of genre to the audience, as well as the use of animated shots and real footage taken from the film. Overall I think that the trailer flows well and it is clear to see that it was made at the end of the production of the film, as it shows a well established plot line, again emphasizing how it is a theatrical.
3. Mamma Mia - https://www.youtube.com/watch?v=yzhxHsqQvsI
Genre: Musical
The trailer for Mamma Mia is similar in layout to 'Sunshine on Leith' which is also a musical. Similarities include using music from the film, as well as a voice over to bring it together and convey more information to the audience. Again like 'Sunshine On Leith' long shots and establishing shots are used, which conforms to the typical aspects of a theatrical trailer, as it highlights that the location is an important part of the film and focus's on this in the trailer as the audience is often drawn back to shots of the scenery. Additionally there is a variety of shots including close ups and medium shots which shows a variety of characters in the film from key scenes. Again it is clear to see that this was made closer to the release date of the film and made at the end as it contains a lot of footage from the film , moreover making it a brief synopsis of the film , which is once more demonstrating how it is an example of a theatrical trailer.
4. Trainspotting - https://www.youtube.com/watch?v=8LuxOYIpu-I
Genre: Drama
The Trainspotting trailer, released in 1996 is the oldest and slightly shorter than the rest of the trailers that I have analyzed. Much like the other trailers it consists of footage from the film, with the start of the film being very similar to the opening of the film. From this and the fact that it is a theatrical trailer we can see that this trailer was made towards the end of the production period. It begins with voice over, which is the same one used in the opening, followed by and overlap of music and then diegetic sound from the film. Overall this introduces the audience to the characters one by one with animated credits used, and also the continuous use of footage from the film draws in the audience and shows the narrative of the film.
5. Wild Bill - https://www.youtube.com/watch?v=zo5IaRnKyFk
Genre: Drama
The trailer for Wild Bill is one of my favorites out of all the trailers that I have selected, as it is upbeat , engaging and witty , giving it a clear indication of the genre and overall demonstrating an accurate synopsis of the film. Throughout there is a build in tension through the use of music, which is taken from the film, as well as conveying the narrative from start to finish to the audience from the shots and scenes taken from the film. Furthermore there is the use of animated credits introducing the characters to the audience , therefore following the conventions of theatrical trailers. Moreover the duration of the trailer clearly demonstrates that this is a theatrical trailer and not a teaser, also showing that this was made later in production when they had gathered more footage and had a distinct vision of the finished product , allowing focus to be drawn to minor details such as the cowboy theme, most evident in the animations.
6. Step Brothers - https://www.youtube.com/watch?v=CewglxElBK0
Genre: Comedy
From the start of the trailer we can tell that this is a theatrical trailer from the scribble like introduction of the two characters shown on screen in a scene taken from the film , which is overlapped by comical music and the non-diegetic sound of the writing. The trailer then continues to show key scenes and footage taken from the film , such as the scene at 0:27, were the father is talking about their situation. By doing this it is an easy way to convey information about the narrative to the audience, as well as leaving them wanting more by not giving too much away. Further one during the trailer the music changes to more upbeat , as the narrative has continued showing a distinct change in atmosphere created. Moreover the fact that at 1:27 there is footage shown which is not in the film, that this was made later in production and these are out-takes. As it was made later in production this shows how it is theatrical.
- 2 - 3 minutes long
- made during the later stages of production
- shown closer to the release date
- contains more footage of the film
- has more narrative
- focus's on either a location , character or narrative
- is a synopsis of the film
Examples -
1. Sunshine On Leith - https://www.youtube.com/watch?v=NRc5mtwjwvU
Genre: Musical
The trailer for the film Sunshine On Leith uses a lot of long and establishing shots , to show the varies different locations used in the film, such as the first shot showing the boys fighting out in a foreign country in tanks. Throughout out the trailer it is bought back to long shots of the setting, showing how this trailer conforms to the conventions of a theatrical trailer, as it shows the audience that this is a key aspect in the film. Overall as the trailer progresses it continuous to tell the audience parts of a story, which is all footage taken from the film including scenes which show normal dialogue and scenes that demonstrate that it is a musical. The trailer also includes voice over of dialogue taken from the film as well as songs used from the film. This overall gives the audience more of an idea what the film is about and the genre, without revealing the whole plot of the film.
2. 17 Again - https://www.youtube.com/watch?v=UQK5Hh0L1Sg
Genre: Romantic Comedy
The film '17 Again' released in 2009 is a good example of a theatrical trailer , as it conforms to many of the conventions. Firstly it is just under two and half minutes long and in this time there is a clear demonstration of narrative , with hints to the plot line, whilst introducing many of the main characters and using voice over to explain what is happening in the film. The sound use in this trailer is both diegetic and non-diegetic, as it includes scenes with dialogue and music over the top, as well as including enhanced non-diegetic sound effects to further engage the audience. By doing this there is a clear demonstration of genre to the audience, as well as the use of animated shots and real footage taken from the film. Overall I think that the trailer flows well and it is clear to see that it was made at the end of the production of the film, as it shows a well established plot line, again emphasizing how it is a theatrical.
3. Mamma Mia - https://www.youtube.com/watch?v=yzhxHsqQvsI
Genre: Musical
The trailer for Mamma Mia is similar in layout to 'Sunshine on Leith' which is also a musical. Similarities include using music from the film, as well as a voice over to bring it together and convey more information to the audience. Again like 'Sunshine On Leith' long shots and establishing shots are used, which conforms to the typical aspects of a theatrical trailer, as it highlights that the location is an important part of the film and focus's on this in the trailer as the audience is often drawn back to shots of the scenery. Additionally there is a variety of shots including close ups and medium shots which shows a variety of characters in the film from key scenes. Again it is clear to see that this was made closer to the release date of the film and made at the end as it contains a lot of footage from the film , moreover making it a brief synopsis of the film , which is once more demonstrating how it is an example of a theatrical trailer.
4. Trainspotting - https://www.youtube.com/watch?v=8LuxOYIpu-I
Genre: Drama
The Trainspotting trailer, released in 1996 is the oldest and slightly shorter than the rest of the trailers that I have analyzed. Much like the other trailers it consists of footage from the film, with the start of the film being very similar to the opening of the film. From this and the fact that it is a theatrical trailer we can see that this trailer was made towards the end of the production period. It begins with voice over, which is the same one used in the opening, followed by and overlap of music and then diegetic sound from the film. Overall this introduces the audience to the characters one by one with animated credits used, and also the continuous use of footage from the film draws in the audience and shows the narrative of the film.
5. Wild Bill - https://www.youtube.com/watch?v=zo5IaRnKyFk
Genre: Drama
The trailer for Wild Bill is one of my favorites out of all the trailers that I have selected, as it is upbeat , engaging and witty , giving it a clear indication of the genre and overall demonstrating an accurate synopsis of the film. Throughout there is a build in tension through the use of music, which is taken from the film, as well as conveying the narrative from start to finish to the audience from the shots and scenes taken from the film. Furthermore there is the use of animated credits introducing the characters to the audience , therefore following the conventions of theatrical trailers. Moreover the duration of the trailer clearly demonstrates that this is a theatrical trailer and not a teaser, also showing that this was made later in production when they had gathered more footage and had a distinct vision of the finished product , allowing focus to be drawn to minor details such as the cowboy theme, most evident in the animations.
6. Step Brothers - https://www.youtube.com/watch?v=CewglxElBK0
Genre: Comedy
From the start of the trailer we can tell that this is a theatrical trailer from the scribble like introduction of the two characters shown on screen in a scene taken from the film , which is overlapped by comical music and the non-diegetic sound of the writing. The trailer then continues to show key scenes and footage taken from the film , such as the scene at 0:27, were the father is talking about their situation. By doing this it is an easy way to convey information about the narrative to the audience, as well as leaving them wanting more by not giving too much away. Further one during the trailer the music changes to more upbeat , as the narrative has continued showing a distinct change in atmosphere created. Moreover the fact that at 1:27 there is footage shown which is not in the film, that this was made later in production and these are out-takes. As it was made later in production this shows how it is theatrical.
7. Southpaw - https://www.youtube.com/watch?v=kSf6nDsb63E
Genre: Action
The trailer for southpaw is a distinct expression of its chosen genre, as it moves from the beginning of the plot to the other, displaying important scenes and music made for the film. At the beginning there is the use of voice over which is of dialogue from the film from one of the main characters, which moreover connects the audience with the characters. This effective use of sound and image is used throughout the trailer, taking key quotes from characters and using them as overlap with the music. The tension continuously builds throughout the trailer, which is 2:35 minutes long, again demonstrating how it is a theatrical trailer. In this trailer it is also clear to see that there is a main focus on the main characters and conveying their experiences to the audience, leaving them wanting to know more.
The trailer for southpaw is a distinct expression of its chosen genre, as it moves from the beginning of the plot to the other, displaying important scenes and music made for the film. At the beginning there is the use of voice over which is of dialogue from the film from one of the main characters, which moreover connects the audience with the characters. This effective use of sound and image is used throughout the trailer, taking key quotes from characters and using them as overlap with the music. The tension continuously builds throughout the trailer, which is 2:35 minutes long, again demonstrating how it is a theatrical trailer. In this trailer it is also clear to see that there is a main focus on the main characters and conveying their experiences to the audience, leaving them wanting to know more.
8. Bad Neighbours - https://www.youtube.com/watch?v=XcaI5Ji6660
Genre: Comedy
The trailer for bad neighbors opens with footage made just for the trailer, much like what would be done for a teaser trailer, however as the trailer progresses it is evident that the trailer is theatrical. As it continues it again shows large amounts of narrative and consists of footage from the film , and some animation slides in between shots to introduce the plot line. Unlike most trailers there are no voice overs, and the trailer just consists of deigetic and non-deigetic sounds overlapping each other, as the music emphasis the genre and furthermore engages the audience, leaving them wanting to know more. Finally the length of the trailer shows how it is a theatrical trailer, as it conveys more information to the audience.
Genre: Fantasy
The trailer for the film avatar is a good example of a theatrical trailer as it starts off and continues with footage of from the film throughout. The trailer then develops the narrative throughout, drawing in the audience with a voice over , narrating and tell the story of the main character. Here this is a key aspect of theatrical trailers, as it is showing that it is just focusing on one main character and showing a development of their story. Moreover the trailer is significantly longer than the other trailers I have looked at, and this separates it from the teaser trailers , as it is two minutes longer than all of them. Finally we can also see that this is a theatrical film as it contains large amounts of footage from the film, which include small details which would have been made at the end of production.
The trailer for the film avatar is a good example of a theatrical trailer as it starts off and continues with footage of from the film throughout. The trailer then develops the narrative throughout, drawing in the audience with a voice over , narrating and tell the story of the main character. Here this is a key aspect of theatrical trailers, as it is showing that it is just focusing on one main character and showing a development of their story. Moreover the trailer is significantly longer than the other trailers I have looked at, and this separates it from the teaser trailers , as it is two minutes longer than all of them. Finally we can also see that this is a theatrical film as it contains large amounts of footage from the film, which include small details which would have been made at the end of production.
10. Beauty and the Beast - https://www.youtube.com/watch?v=e3Nl_TCQXuw&t=15s
Genre: Romance/ Musical
The trailer for the film Beauty and the Beast uses sound as a key element to engage and attract an audience, as it is used to significantly build tension and change the expectations of a Disney fairy tale film , presenting it to have a dark twist. However this build in tension changes at about 1:28 in the trailer , were music from the film is used over the top of the footage and the atmosphere and tension changes to reveal a different side to the film. To do this the producers have used a large variety of shots to showcase the entire film and different aspects of the plot. By doing this it draws in the audience and highlights and introduces the importance of certain locations and main characters in the film and shows that it is theatrical trailer as it follows the conventions.
The trailer for the film Beauty and the Beast uses sound as a key element to engage and attract an audience, as it is used to significantly build tension and change the expectations of a Disney fairy tale film , presenting it to have a dark twist. However this build in tension changes at about 1:28 in the trailer , were music from the film is used over the top of the footage and the atmosphere and tension changes to reveal a different side to the film. To do this the producers have used a large variety of shots to showcase the entire film and different aspects of the plot. By doing this it draws in the audience and highlights and introduces the importance of certain locations and main characters in the film and shows that it is theatrical trailer as it follows the conventions.
Some good details, Scarlett. Now please make sure all draft work is completed and published!
ReplyDeleteThese are really good analysis' of the clips and in a lot of detail.
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